Why Celebrities Are Launching Their Own Luxury Brands: A Comprehensive Analysis of the Trend in Celebrity Entrepreneurship
In recent years, an increasing number of celebrities have transitioned from being mere endorsers of luxury brands to creators of their own. From Rihanna’s Fenty Beauty to Kanye West’s Yeezy and the Kardashian-Jenner family’s multiple ventures, the trend of celebrity-owned luxury brands has become a defining feature of modern celebrity culture. This shift raises the…